How to Sell a Wayline Without a Big Following
In today's edition of the where.app newsletter, let's talk about how you can make money đ€ traveling without having a huge audience.
You Donât Need 100K Followers to Sell Your Route
Most people assume that making money from travel content requires influencer status. Brand deals. Sponsored posts. A perfectly curated Instagram grid.
Thatâs not how it works here. On Where App, the star isnât your follower countâitâs your Wayline.
Why Followers Donât Matter
Traditional travel monetization is pay-to-play. Ads and sponsorships only work when you can offer reach.
But buyers on Where App arenât looking for you. Theyâre looking for something specific:
âA coffee crawl in Santa Barbaraâ
âA one-day hike near Kathmanduâ
âA date night route in NYCâ TODO: make this into a vid showing Wherebot query and see it on the map
If your Wayline matches that need, you win. Even if your social following is zero. This is a different approach from making money travel blogging, where attention is everythingâhere, usefulness is everything.
How Buyers Find Your Waylines
Main Feed: Recommendations tied to their activity (what they search, where they browse).
Search Filters: By city, tags, price, creator, etc.
Wherebot Requests: Users literally ask the AIââshow me local trip ideas in Scottsdaleââand it serves up your Wayline.
That means visibility doesnât depend on being an influencer. It depends on solving a real travel or lifestyle problem.
What Makes a Wayline Sell
You donât need viral reach. You need scarcity + usefulness.
Scarcity: Your neighborhood taco crawl doesnât exist anywhere else. That makes it valuable.
Relevance: Micro-Waylines priced between $20â$50 sell just as well as $300 premium itineraries.
Trust: Reviews build fast once people start using your routes.
Itâs the practical side of how to monetize travel blog contentâreal movement and routes people can actually use, not just glossy inspiration posts.
Real People, Real Sales
Paul in Santa Barbara published a simple weekend bar crawl. First weekend? $100 earned.
Yanu in Kathmandu turned her three-day premium route into a $300 Wayline. She didnât buy ads or have brand deals. She just mapped it.
Proof that how to make money from travel blog content doesnât have to mean endless SEO listiclesâit can mean a single, sellable guide on a business travel app like Where.
If You Walk It, You Can Sell It
Every coffee crawl, every hidden hike, every Plan B night out. Theyâre all Waylines waiting to be published.
List your first Wayline today. Price it. Share it. Let Wherebot and the feed do the rest.
Because your neighborhood knowledge is more valuable than you thinkâand now you finally have a tool to make money from travel blogging without the grind.
đ Try out the beta today at where.app!
And hit subscribe to stay informed.